The IRB Junior World Championship 2011 kicks off on 10 June in the Veneto Region of Italy and will enjoy record broadcast and online coverage for an Age Grade Rugby tournament.
The premier tournament for international teams at Under 20 level, which runs from June 10-26, will be screened live by 19 broadcasters to 142 countries with a global potential reach of more than 174 million homes. The cumulative total of live coverage for the three-week tournament is projected to be 280 hours in 18 languages.
The IRB Junior World Championship 2011 Broadcast Partner Rai Sport in Italy will be providing extensive live coverage of 16 matches, more than any previous Host Broadcaster, including Italy’s opening day Pool A match against three-time defending champions New Zealand, while the much-anticipated encounter between England and Ireland in Pool C will be shown on Sky Sports UK.
Broadcasters from North America, Europe, Asia, Oceania, the Middle East and Africa will also be covering the Junior World Championship, with countries such as Brazil and Japan showing the tournament live.
“The IRB Junior World Championship has continued to grow significantly in recent years around the world and its appeal extends to both new fans and existing supporters of Rugby who now recognise the exceptional matches available,” said IRB Tournament Director Philippe Bourdarias.
“The future stars of world Rugby will be on show in Italy for three weeks, in a beautiful setting, and the tournament provides them with strategic development opportunities whilst being extremely attractive to broadcasters and Rugby fans worldwide. Those watching the matches in the stadiums and around the world will enjoy a wonderful festival with some thrilling Rugby and elite players on show.”
The IRB championship broadcast manager, Pro-Active Television, has again equalled the record number of broadcasters achieved for the Junior World Championship last year in Argentina which smashed all previous broadcast records. The record number of 16 produced matches will also be streamed live at the official tournament website at www.irb.com/jwc ensuring an increased global audience can see the live action for free. The TV production company 78Seventy Broadcast has been appointed by the IRB to provide extensive highlights, news coverage and feature content for broadcasters, which will also be available at http://www.irb.com/jwc