Game of Thrones fans will like this...

To set the scene for Rugby World Cup 2015 tickets going on general sale on September 12 to September 29, the folks at England 2015 and the IRB have joined forces for this video featuring actor Charles Dance, best known for playing Tywin Lannister in the hit show Game of Thrones.

Fans of the fantasy programme will be particularly gleeful at the assurance: “there will be blood.” However, it’s probably better for rugby fans trying to spot their heroes in the assembled crowd inside the changing room (there’s obviously current players Dylan Hartley, Joe Launchbury, George North and Alun Wyn Jones plus heroess Martin Johnson, Scott Quinnell, Lawrence Dallaglio, Serge Betsen and Sir Ian McGeechan, but who else can you spot?).

This video, directed by Peter Cattaneo (Director of the Full Monty), and sporting the strapline that will be used throughout the build-up to the World Cup in England and Cardiff – “Too big to miss” –  highlights the fact that tickets can be purchased from

You can also keep up with Rugby World’s World Cup Watch in the latest edition of the magazine or in our World Cup section of the website.