You might think the All Blacks are no good but trust us, they really are...
Paul Williams
Follow Paul Williams
I’m a Creative Director and I can confirm the Saracens rebrand is genius: Paul Williams column
A Creative Director in advertising by day, regular columnist Paul Williams thinks the new Saracens rebrand is ticking all the right boxes
Does rugby have an identity issue?
With Welsh rugby potentially dropping from four regions to two and Newcastle being renamed after Red Bull, identity in rugby is remaining fluid as ever
The Unofficial British & Irish Lions Tour Awards: Paul Williams column
Paul Williams has watched every single minute of this year's Lions Tour and here are his unofficial awards!
These are the players that will and will not make the British & Irish Lions test team: Paul Williams column
Columnist Paul Williams picks out three top performers and three who must do better during the British & Irish Lions tour of Australia
With a nod and wink, let’s embrace rugby s**thousery in all its forms: Paul Williams column
Whether it's a cocky Henry Pollock or a wink from Jaden Hendrikse, rugby should embrace and enjoy all forms of the dark arts
If I was Andy Farrell, this is who I would pick for my British & Irish Lions squad: Paul Williams column
Allegiances and bias aside, columnist Paul Williams picks his 37-man British & Irish Lions squad for Australia
Why are South African teams struggling in the European Champions Cup? Paul Williams column
Columnist Paul Williams looks into the reasons the Springbok-littered South African sides struggle so much in the European Champions Cup
Is “New Coach Bounce” a thing in rugby? Paul Williams column
As Matt Sherratt, Matt Jones and Joe Schmidt have all proven, a new manager bounce can help rugby teams in need.
Why the Six Nations should ignore promotion/relegation for the sake of Wales – Paul Williams column
Rather than booting Wales from the Six Nations via promotion/relegation, Paul Williams argues for a Seven Nations with Georgia included









